clearvoice TEST on rc + 1 subcategory only – Nike’s Ad For The Women’s World Cup Final Is Going Viral For Its Message About Equal Pay
The U.S. Women’s National Soccer team deserve every ounce of praise and glory. Yesterday’s incredible 2-0 win against the Netherlands, made them World Cup champions once again and brought the women a tremendous amount of support both as fantastic players and as passionate activists for women’s rights. The U.S. Women’s team has taken on a legal battle, complaining to the Equal Opportunity Employment Commission, against their employer the United States Soccer Federation for gender discrimination, and they’re demanding equal pay. So what will it take? They certainly have support from their fans. If you missed yesterday’s game, here’s a short recap: after the women scored their winning goal and everyone was celebrating on the field, the crowd at the stadium in Lyon, France began to chant “equal pay” — so there’s no hiding the appalling disparity now.
There’s even more support for the women’s team as major sponsorships is putting these female athletes on a massive center stage.
Fresh off the heels of a great championship game, the U.S. Women’s National Soccer team is now the star of a new Nike ad that is resonating with feminists everywhere.
The commercial is dramatically cool with its black-and-white aesthetic and features star players including Crystal Dunn, Alex Morgan, Alyssa Naeher, Tobin Heath, and of course, Megan Rapinoe. A woman’s voice in the ad says, “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team but the best soccer team in the world. And that a whole generation of girls and boys will go out and play and say things like, ‘I want to be like Megan Rapinoe when I grow up,’ and that they’ll be inspired to talk and win and stand up for themselves.”
The empowering commercial also touches on the women’s team’s demand for equal pay.
The team has made it no secret that they’re suing the U.S. soccer for gender discrimination. According to Glamour, “the women’s team made $20 million more in revenue than the men’s team did last year—while making four times less.” The U.S. Men’s team has never won a World Cup. And this fight for equal pay isn’t new.
“I think that we’ve proven our worth over the years,” Carli Lloyd, the 2015 FIFA women’s player of the year, said in an interview on NBC’s Today show back in 2016. “Just coming off of a World Cup win, the pay disparity between the men and women is just too large.” Four years later, nothing has changed. Perhaps this second-consecutive World Cup win and the new Nike commercial will help improve things for good.
The ad is aimed to inspire young girls and boys alike, as well as soccer fans new and old.
“I believe that we will make our voices heard, and TV shows will be talking about us every single day and not just once every four years,” the ad continues. “And that women will conquer more than just the soccer field by breaking every single glass ceiling and having their faces carved on Mount Rushmore; and that we’ll be fighting not just to make history, but to change it—forever.”
If naysayers need another reason to argue that the women’s soccer team doesn’t bring in as much money as the men’s (which is not true), here’s another indicator that they’re wrong:
The women’s Nike jersey is outselling the men’s.
“The USA women’s home jersey is now the number one soccer jersey — men’s or women’s — ever sold on Nike.com in one season,” Nike CEO Mark Parker said in the company’s earnings call, according to the Women In The World News.
Fans on social media are praising Nike for their latest ad.
Perfect timing, right?
Even Snoop Dog called out the equal pay injustice the women’s team has long endured.
In a post to his Instagram page, the rapper broke down why he thought it was unfair for the women’s team to be paid less than the men’s saying “Food for thought. Shout out to the USA Women’s Soccer Team for their fourth World Cup, but what I want to talk about is that they only get $90,000 per player, but the men, if they win, they get $500,000 per player.”
It’s almost as if Nike knew the U.S. women’s team was going to win. But didn’t we all?
Perfect words for a perfect team that deserves a raise.
If you didn’t get emotional watching that… you have no heart!
This team has done so much for the sport.
What is there left to say but “Equal pay! Equal pay!”
The women’s team is still under litigation, but we will definitely be ready for that final ruling that says these women must get equal pay — or more, especially as returning World Cup champions.
Nike strikes again with another powerful commercial.
Oh, it was us too. We couldn’t stop with tears. We were cheering and crying at the same time!
Here’s the entire commercial below.
Let us know what you think of the ad.