Entertainment

clearvoice TEST on rc + 1 subcategory only – Nike’s Ad For The Women’s World Cup Final Is Going Viral For Its Message About Equal Pay

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The U.S. Women’s National Soccer team deserve every ounce of praise and glory. Yesterday’s incredible 2-0 win against the Netherlands, made them World Cup champions once again and brought the women a tremendous amount of support both as fantastic players and as passionate activists for women’s rights. The U.S. Women’s team has taken on a legal battle, complaining to the Equal Opportunity Employment Commission, against their employer the United States Soccer Federation for gender discrimination, and they’re demanding equal pay. So what will it take? They certainly have support from their fans. If you missed yesterday’s game, here’s a short recap: after the women scored their winning goal and everyone was celebrating on the field, the crowd at the stadium in Lyon, France began to chant “equal pay” — so there’s no hiding the appalling disparity now.

There’s even more support for the women’s team as major sponsorships is putting these female athletes on a massive center stage.  

Fresh off the heels of a great championship game, the U.S. Women’s National Soccer team is now the star of a new Nike ad that is resonating with feminists everywhere. 

Nike Youtube.com

The commercial is dramatically cool with its black-and-white aesthetic and features star players including Crystal Dunn, Alex Morgan, Alyssa Naeher, Tobin Heath, and of course, Megan Rapinoe. A woman’s voice in the ad says, “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team but the best soccer team in the world. And that a whole generation of girls and boys will go out and play and say things like, ‘I want to be like Megan Rapinoe when I grow up,’ and that they’ll be inspired to talk and win and stand up for themselves.”

 

The empowering commercial also touches on the women’s team’s demand for equal pay.

Nike Youtube.com

The team has made it no secret that they’re suing the U.S. soccer for gender discrimination. According to Glamour, “the women’s team made $20 million more in revenue than the men’s team did last year—while making four times less.” The U.S. Men’s team has never won a World Cup. And this fight for equal pay isn’t new. 

“I think that we’ve proven our worth over the years,” Carli Lloyd, the 2015 FIFA women’s player of the year, said in an interview on NBC’s Today show back in 2016. “Just coming off of a World Cup win, the pay disparity between the men and women is just too large.” Four years later, nothing has changed. Perhaps this second-consecutive World Cup win and the new Nike commercial will help improve things for good.

The ad is aimed to inspire young girls and boys alike, as well as soccer fans new and old.

Nike Youtube.com

“I believe that we will make our voices heard, and TV shows will be talking about us every single day and not just once every four years,” the ad continues. “And that women will conquer more than just the soccer field by breaking every single glass ceiling and having their faces carved on Mount Rushmore; and that we’ll be fighting not just to make history, but to change it—forever.”

If naysayers need another reason to argue that the women’s soccer team doesn’t bring in as much money as the men’s (which is not true), here’s another indicator that they’re wrong:

The women’s Nike jersey is outselling the men’s.

Nike Youtube.com

“The USA women’s home jersey is now the number one soccer jersey — men’s or women’s — ever sold on Nike.com in one season,” Nike CEO Mark Parker said in the company’s earnings call, according to the Women In The World News

Fans on social media are praising Nike for their latest ad.

Perfect timing, right?

Even Snoop Dog called out the equal pay injustice the women’s team has long endured.

In a post to his Instagram page, the rapper broke down why he thought it was unfair for the women’s team to be paid less than the men’s saying “Food for thought. Shout out to the USA Women’s Soccer Team for their fourth World Cup, but what I want to talk about is that they only get $90,000 per player, but the men, if they win, they get $500,000 per player.”

It’s almost as if Nike knew the U.S. women’s team was going to win. But didn’t we all?

Perfect words for a perfect team that deserves a raise. 

If you didn’t get emotional watching that… you have no heart!

This team has done so much for the sport. 

What is there left to say but “Equal pay! Equal pay!”

The women’s team is still under litigation, but we will definitely be ready for that final ruling that says these women must get equal pay — or more, especially as returning World Cup champions. 

Nike strikes again with another powerful commercial.

Oh, it was us too. We couldn’t stop with tears. We were cheering and crying at the same time!

Here’s the entire commercial below.

Let us know what you think of the ad.

Tajín is Finally Getting the Recognition It Deserves In The Culinary World

Culture

Tajín is Finally Getting the Recognition It Deserves In The Culinary World

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Tajín is a special chile y limon spice mix that is as much a part of Mexican culture as elotes and paletas. You can use it on so many different foods and the most obvious choice is on fresh fruit. That brand of salty sweet crystals that you put on top of pieces of fruit is fast becoming the recognizable spice of choice for chefs and foodies around the U.S. It is just one way that Latino culture is permeating American culture.

The New York Times is finally giving Tajín, the most iconic Mexican kitchen staple, a moment to shine in the national spotlight.

Any Mexican and Mexican-American will swear by this seasoning. It is everywhere and on everything. The taste of the spicy-lime flavor amplifies the naturally sweet flavor of ripe fruit and gives a deep profile to frozen paletas on hot summer days. The aroma wafting out of a freshly opened bottle will change the world as you know it.

The New York Times recently published an article praising the bright red chile salt and, honestly, it’s about time.

Tajín has been around for over three decades, since 1985. However, the iconic concoction didn’t break into the U.S. market until 1993. It is literally as well-known and adored by Mexican families as Chamoy, a sauce created using fermented chiles and fruits also used on all kinds of foods.

Legit, people never leave their house without this seasoning because you never know when you’re going to need it.

Legions of ride-or-die Tajín fans have been sprinkling the seasoning since they were kids. It’s almost a rite of passage—start off with fruit and then as you get older, rims of margarita or cocktails get a dash of Tajín. It’s the cycle of life so many Mexicans and Mexican-Americans have enjoyed.

The article, written by Daniela Galarza, gave people a look at the history of the incredible seasoning.

If sprinkling tajín is a lifestyle, then everyone from your corner bionicos shop that has just the right amount of red dusting on your spears of pepino and chunks of sandia, to Bon Appetit magazine’s recipe listings, are stanning tajín—just the way food royalty should be treated, tbh.

It’s one of the most spectacular fandoms known to the food world.

The article explains that even though the company was founded in Guadalajara in 1985, the U.S. has become a massive market. According to The New York Times, 40 percent of the market for Tajín is in the U.S. where Mexican-Americans make up 11.3 percent of the total U.S. population. Mexican-Americans also make up 63.2 percent of the Latino population in the U.S.

In case you weren’t sure, the love for Tajín is so strong and transcends man-made borders.

“I can’t even imagine a time before Tajín, or before salts flavored with lime and chile,” Mariana Gomez Rubio, a culinary consultant in Mexico City told The New York Times.

This social media user said the red seasoning was there for her when she had a health condition.

The popularity of this chile-flavored salt (its main ingredients include dried chiles de árbol, guajillo and pasilla, dehydrated lime and salt) that has its roots in Zapopan, Jalisco.

And it looks so good when it is used appropriately, which it is hard to use it inappropriately.

It is a great way to make sure that you are eating all of your fruits and veggies. After all, we could all be eating more of the heathy stuff and is this makes it easier, then why now.

Imagine coming across these spice and citrusy cucumbers in your house after a long day at work.

Grab a tissue so you don’t drool on your phone. We know you can’t get enough of Tajín and that is normal. We all have a love affair with this one-of-a-kind treat.

Recipes for everything from desserts (this innovative chef paired the chile-lime salt with chocolate and bananas to make fluffy banana bread) to NYT reader-suggested pineapple chunks have been making the Internet and social media rounds from true fans.

The sight of red chile sprinkled #TajinMoments is only going to increase. The brand has announced collabs with Pinkberry, On the Border spiced tortilla chips, and Snak Club for peach ring candy, peanuts and trail mix.

The company is betting on its continued success and is expanding into a larger facility in Jalisco later this year. It has also started looking into making a push into Pakistan, India, and Japan—countries that also like to use spices in their cooking.

Nice, nice—getting worldwide, Tajín!

Along with its buddies chamoy and Tapatio sauce, we see Tajín enjoying its golden days for years (and perhaps decades) to come around the world.

Are you a fan? Tell us your favorite tajín recipe in the comments and share this article with your friends!

READ: These 20 Delicious Latino Snacks You Need To Be In Your Life Permanently

Sponsored – How Every Soccer Mom Feels During Fútbol Season

Culture

Sponsored – How Every Soccer Mom Feels During Fútbol Season

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Being a mom is special for so many reasons. There’s the love that you have for your child, for starters. And then there’s all the amazing things that come along with parenting – helping your kiddo as they learn to read and write, watching them make friends, and of course, the moment that they join their first sports team. In this case little league soccer

Despite the craziness of life and balancing of hectic schedules, a fútbol mom always finds that magical, unexpected energy when it’s time to cheer on their baby at a soccer match.

Here’s how every soccer mom feels during fútbol season (aka the craziest sport season).

1. You’re besties with all the other soccer moms.

Let’s be real: one of the best parts about being a soccer mom is all the chisme. Latina moms love to be social, so it’s no surprise that you love soccer season. You keep up with all the gossip with the other moms, while everyone cheers on their kids.

2. There’s always a fear of running out of snacks.

There is nothing scarier than a bunch of ravenous, hungry little soccer players, and luckily fútbol mamás always turn out when it comes to snack duty. Is there a little competition to be the mom with the best snacks? Of course there is. This is little league soccer, people – it’s serious.

3. You have to be the mom who cheers the loudest.

If you don’t lose your voice from cheering, were you ever really there? It doesn’t matter how long, busy, stressful the week leading up to the game was or how crazy work and life got – soccer moms always have that surge of unexpected energy when it comes to a fútbol game.  

4. It’s better to pretend you saw your kid make a goal than say the truth: you were scrolling through Instagram.

It’s impossible to catch every single goal that a kid makes, give yourself a break. Sometimes it’s just better to pretend to have seen the goal than to confess that you missed it because of Instagram. Moms are only human, ok!

5. You know when it’s time to bust out the custom-made soccer jerseys.

Those fabulous fútbol jerseys you made that say, “Go team go!” on them. Your kids might be mortified by these, but totally worth an eye roll from them.

6. Rain or shine, you’re there. With ponchos and umbrellas for everyone!

Being prepared – and not just with snacks and cheers. You’re prepared for every single situation, including bad weather. The other moms are grateful when you start handing out the extra rain ponchos and umbrellas. Your over-prepared abuela would be proud.

7. You’re ready to step in as the coach at a moment’s notice.

You’re not just a fan of your kid, you’re also a huge fan of fútbol itself! You know the game better than anyone, and you’re ready to step in as a substitute coach whenever they might need you. Which, of course, is rarely ever, but a soccer mom can dream, can’t she?

There’s something so fun about being a soccer mom. Life can be so busy and stressful, but when that unexpected energy hits you the second you pull up to the fútbol field, there’s simply nothing better.

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